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Firstly, transnational brand hotels will get a further development in China. In 2011, China becomes the most powerful market in the world in accordance with the global half-year report of InterContinental Hotel. InterContinental Hotel has more than 154 hotels of China in service and 150 hotels under construction. Up to 2025, the number of hotels of InterContinental will surpass it in the United States. Specifically, majority of them is located in second-level and third-level cities.
So far, Hilton Hotel has signed more than 40 copies of management agreements in China, and most of them are in second-level and third-level cities. Marriot Hotel also signed the copies of agreements more than 100.
Secondly, the city complex and rural economic transfer will promote the hotel industry development. Currently, there are 27 provinces, districts and cities setting tourism as their pillar industry of economic development. Their adaption to tourism will bloom this industry in China. In 2011, and in a half month, Jiangyin built up Longxi International Hotel, which with a height of 328 meters, comprised of 826 rooms and 16 presidential suites at the cost of 3 billion.
In 2010, the authorities received 123 copies of application for five-star hotels. 21 hotels from Guangdong province, Shanghai, Jiangsu province and Zhejiang province also occupy a majority of it.
Thirdly, Chinese-style elements and features will be the highlights of china hotels. Starwood hotels declare the program of customized travel, and require Sheraton and Westin Chains to provide a series of special service to Chinese tourists, including the new dishes and food suitable for Chinese people, as well as the slippers and electric kettles services, plus translation service. In 2011, Hilton declares the planning of Hilton Welcomes, and the branches have options to join in or not. This program asks the hotels to have a Chinese-speaking reception servant and open a Chinese TV channel, as well as serve the option of Chinese dinner and lunch, including dim sum, porridge and deep-fried dough sticks. In 2011, Marriot practice a new programme of Chinese breakfast.
Fourthly, diversity, pluralism and individuation influence on hotel industry. Since 1980s, tourists raise their interests to art, culture and history, and it directly activates a movement to resurface the old architecture to be a traditional hotels. In 1990, PhillippeStarck, a famous architect was invited to give a thorough design to Paramount Hotel in New York, and this redesign make this hotel looks more classic. In China, many unique hotels appear in accordance with the personality of designers. According to the ranking of Tripadvisor.com, the characteristic hotels in China are most popular. The unique hotels in China include Siheyuan hotels, Shikumen hotels, State-Guest Houses, as well as some themed hotels become an important tourist scene, like Aman Hotel in Lingyin Temple Scenic Area (also called Fayun Aman), Aman Hotel in Summer Palace Scenic Area of Beijing (also called Yihe Aman) and Fuchun Shanju of Hangzhou are all the special hotels based on the original culture and history.
Finally, China hotel service industry will pay more attention to the low-carbon orientation. In China, the definition of green hotels is quite popular, and green hotels mean maintaining the green management, implementing the green consumption, and protecting the eco-system and properly using the natural resources under the notion of safety, health and environmental protection.
China hotel service history witnesses the development of China hotels from scratch to maturity. Traveling to China, what type of hotels you choose and what kind of service you want will be standardized internationally, so do not worry the difference. China hotels with the same level and service quality can offer a quite cheaper price to the customers than they are abroad. The price advantages may give you a reconsideration to carefully choose your hotels in China.
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